LONDON UK APRIL 4th 2011 — Comsec, a division of Commercial Security International, a global leader in the prevention, detection and investigation of corporate fraud and intellectual property infringement, has today announced that Barbour, an authentic British brand and recognised world leader for country and lifestyle clothing, will use its unique investigative software solution - Watchdog - to monitor and protect their brand online.
Watchdog simplifies the process of Online Brand Protection by automating the time-consuming task of monitoring internet based data sources such as search engines, domain names and auction sites.
Brenda Readman-Bell, Group Finance Director at Barbour said: “Protecting the Barbour brand is a top priority. We chose Watchdog because it simplifies the complex issues surrounding online Brand Protection. We are seeing an increasing amount of counterfeit goods entering the market through online auction sites and Watchdog enables us to identify where the problem areas are and allows us to focus resource effectively.”
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About Barbour
- J Barbour & Sons Ltd was founded in 1894 and has always been based in South Shields in the North East of England. Barbour is a 5th generation, family owned business.
- Barbour is a leading lifestyle brand manufacturing and retailing wax jackets, waterproof breathable jackets, wools, quilts, shirts, knitwear, trousers and accessories in over 40 countries worldwide.
- Barbour’s customer service is unique – wax jackets can be returned at any time for rewaxing, repairs or alteration.
About Watchdog
Watchdog allows you to quickly and easily search, filter and analyse data in a reliable and secure environment:
- An intelligent image detection system can be used to discover unauthorised sellers and counterfeiters misusing or misrepresenting your images and logo’s
- Interrogates location data, automatically matching address and post/zip code information with an alert function, to let you know when activity is detected in a particular location
- Protects and manages your portfolio of domain names across the internet, enabling your business to minimise the risks associated with maintaining a global web presence
- Provides a full audit trail by automatically gathering intelligence on offending sellers, collecting and storing an evidential package for future legal actions
- A comprehensive reporting package is fully customisable, easily accessible and simple to use. From the complete online landscape, to individual sellers, products and geographies, reports can be quickly generated and exported into most common formats including XML, CSV, MS Word, MS Excel and PDF
